I haven't bought jeans in years. Mostly cause I am seriously picky about them. Have to be 100% cotton denim. Which in women's jeans you don't see anymore. 98% cotton and 2% spandex is not the same. Jeans aren't supposed to stretch. They are supposed to mold and support. And last forever. That was the point in the 1890's. Miners, cowboys, sailors wanted solid pants that weren't expensive.
And let's not get started on the cut. All I can say is some of us are not short waisted and long legged.
Why does fashion trump tradition? Jeans with a skinny leg or a boot cut that are low waisted only fit like 1% of the population. And then you have to buy the new fashion jeans. They are good for date nights, but not working in the garden, mowing the lawn, going to class or just hanging out. Although with the other ones you will hang out, but not everyone wants THAT view.
Did they think that alienating people who have been faithful customers who can't find their jeans anymore was a good thing?